I Am That Girl
Under the directions of Professor Staci Baird and Social Media Manager Liz Elridge, I created two projects for "I Am That Girl" .
Project 1: Athletes for I Am That Girl
Project 2: #BeThatDad
Project 1: Athletes for I Am That Girl
Project 2: #BeThatDad
Athletes For I Am That Girl
Through my Social Media Professor at the University of La Verne, I was connected to the nonprofit I Am That Girl and had the opportunity to create a social media project. Partnering with three team members, my specific task was dissecting their social media platforms and building a campaign based on what we found.
The strategic social media campaign was designed to extend the reach of the non-profit's audience to target male allies for female empowerment.
Below is the official copy of the project & assignment.
Below is the official copy of the project & assignment.
iamthatgirlfinalpaper.docx |
#BeThatDad
For I Am That Girl, my first official project task was to assist their campaign called #BeThatDad. The campaign's main objectives were to...
-Promote the annual fundraiser for the "IATG" sponsorship program.
-Increase the engagement of the "IATG" Community using videos, hashtags and reposted content from followers.
I ran their Instagram account for a three month period to create social content and promotion for the platforms. We saw engagement through our posts and a rise in likes within this period.
-Promote the annual fundraiser for the "IATG" sponsorship program.
-Increase the engagement of the "IATG" Community using videos, hashtags and reposted content from followers.
I ran their Instagram account for a three month period to create social content and promotion for the platforms. We saw engagement through our posts and a rise in likes within this period.